April 10, 2012
Posted by Rocco
Return on Influence [boek]
“Return On Influence is the first book to explore the new world of Internet power and how brands are identifying and leveraging the most influential bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.”
Mark W. Schaefer schrijft over de social scoring, influential marketing en wat dat voor mensen en merken kan betekenen. Interessant genoeg om hem te bestellen!
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